The Study On Enterprise Innovation Culture Based On Enterprise Core Competitiveness

With the rapid development in the era of knowledge economy, enterprise innovation culture has become one of the most important driving forces of economy growth. So enterprise innovation should be promoted to a strategic level to ensure the status of enterprises invincible in the new era of competition. Chinese enterprises have fully aware of the necessity and urgency of innovation, but the systematic study on enterprise competitiveness and enterprise core competitiveness from the perspective of enterprise innovation culture is still a problem in exploration for business. In this paper we analyzes the enterprise competitiveness based on enterprise innovation culture to adapt to urgent needs of enterprise culture under the situation of international competition, which is significant for Chinese enterprises to integrate into the international tide.Since China joined WTO, there are many problems we have to meet. How to develop Chinese enterprises and how about the enterprise competitiveness from the perspective of the enterprise innovation are the two problems among them. Following the achievements of domestic and foreign enterprises innovation, we discuss the basic concept of enterprise innovation from technology innovation theory, by classifying it into three types, technology innovation, management innovation and market innovation. According to the international situation, we also analyze enterprise competition and enterprise competitiveness, develop the enterprise competitiveness based on enterprise innovation, and build the competitiveness index system. Following it, we use analytical hierarchy process (AHP) method and fuzzy evaluation method to evaluate the relationship between enterprise innovation culture and enterprise core competitiveness. Finally, the procedure and method about promoting enterprise core competitiveness are developed.In short, we analyze the present situation of enterprise innovation from enterprise competition, enterprise competition and enterprise competitiveness from the nowadays competition characteristics. Following it, we discuss the basic areas of enterprise competitiveness based on enterprise innovation, by referring to the research achievement of domestic and foreign enterprises innovation, and evaluate the relationship between enterprise innovation culture and enterprise core competitiveness with enterprise competitiveness index system, which has a certain influence on emphasizing on enterprise culture, especially enterprise innovation culture. And we also propose corresponding strategies about promoting enterprise core competitiveness based on enterprise innovation culture.