Research On Enhancing Integrity Of Trust Companies In China

As one of the outstanding traditional virtues bred by the5000-year history of the Chinesenation, integrity has been deeply affecting future generations. As a moral standard and an ethicalnorm, it keeps restricting people’s behavior. Confucius says:” People who have no faith cannotsurvive.” Besides, integrity is also a key to success in doing things.Integrity, the soul of the market economy, is the most basic rule of survival. Being animportant part to participate in the competition in the financial markets, the trust industry must alsocomply with the market rules of integrity and trustworthiness. However, in China’s trust industry,the phenomenon of lack of integrity is still in the stage now, which not only leads to chaos in ourfinancial markets, but also affects the reputation of the trust industry in the financial markets. Fromthe perspective of economic ethics, integrity is the capital of the company to survive in the financialmarket. Without the basis of integrity, the trust companies are unable to grow up and compete withthe foreign trust companies. Therefore, integrity of the trust companies is urgent to be enhanced.The causes of the lack of integrity in trust companies are complex, which are arisen both by theoutside environment and by the companies themselves. According to the current situation of thetrust industry, this article tries to seek the fundamental way to develop the trust industry byanalyzing the phenomenon and the essence of the lack of integrity of trust industry from theperspective of trust companies, individual employees as well as the external environment..