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Entrepreneurship And Enterprise Culture Relationship

Posted on:2013-02-16Degree:MasterType:Thesis
Country:ChinaCandidate:M Y HeFull Text:PDF
GTID:2249330395953233Subject:Communication
Abstract/Summary:PDF Full Text Request
In the conditions of the fierce competition in the market situation, in order to enhance the core competitiveness of enterprises. entrepreneurs are working through the construction of the corporate culture to shape the culture power of the corporate. As a management theory and management practices, the modern corporate culture strategy covers all aspects of business operations, but in practice, there will be all kinds of problems. This paper starts from some problems in the construction of the corporate culture in China, to explore the underlying causes of the system of the corporate culture, from the four levels of the corporate culture, such as the spirit aspect, the behavior aspect, the system aspect and the substance aspect, try to solve the problem from the root.Entrepreneur is a product of industrial society. As a spiritual and cultural phenomenon, entrepreneur is a special class in modern society groups, has a unique system of values. thought patterns and behavior. Entrepreneur is the heart of the enterprise operation, and entrepreneur has to organize the factors of production, handle the relationship between the human resources, financial resources, and material resources. Entrepreneur is the heart and soul of the enterprise. The entrepreneurial spirit of this special group of entrepreneurs is the ethos that highlighted in business management. The article is trying to reveal the conclusion that the entrepreneurial spirit has a dominant affection in the building of the company’s corporate culture, from the important impaction that the entrepreneurial spirit on the spiritual level, institutional level, behavior level and the material aspects of the corporate culture.On the basis that the entrepreneurial spirit plays an important role in the building of corporate culture, the ultimate goal of this paper is to discuss the relationship between the entrepreneurial spirit and the building of corporate culture, to shape the image of entrepreneurs, to enhance business management skills of entrepreneurs, to promote the construction of corporate culture, and ultimately promote the development of enterprises.
Keywords/Search Tags:Corporate spiritual culture, Corporate material culture, Corporate institutionalculture, Corporate behavior culture, Entrepreneurship
PDF Full Text Request
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