The Research On Marketing Channel Of Hunan Mobile Communication Corporation

The market of telecom in China has been divided to different and new parts after resolution and reorganization for several times. And the competition became fiercer for the corporations grabbed the markets and won the customers. Besides, with the developing of 3G, another competition will come soon. As we know, the channel played an important role in the operation and management of marketing. Only if we constructed channels well and made different and reasonable strategies for different customers, can we make our products and service nearer to the markets and won more parts. Therefore, it has become the keys that we reorganized the channel structure, subdivision the channel and administrated it well, including the sales and service nets for the corporations survive, develop, and win the competition in the future.Recently, Hunan mobile communication company had made great efforts in expanding the scale and the quality of channels. However, there were still many problems which needed solved. This paper intended to improve the performance of the administration of market channels through detailed analysis on the recent situation and the making of future strategies and targets, including the integration and optimization of urban market as well as the construction of it in rural areas, from different perspectives such as the structure, the administration and the monitor of channels. We expected that with the help and advice offered in our research, Hunan mobile communication company could improve its level of service, the controlling of channels and the core competitiveness.