Study On Development Of Competency Measurement For MPCC Middle Management Cadre

With the rapid development of China economy, the exhibition has been a lot of ourcountry large and medium-sized city included in the focus on the development of industry,and increasingly to the internationalization, specialization, scale and brand direction. Atpresent, China’s exhibition of number and area were already exceeded the InternationalExhibition on the country, but compared with the hardware conditions and large scaledevelopment, China exhibition service development is still in the primary stage, and overseasexhibition industry more perfect service comparison, but our country is still in thedevelopment stage. In order to understand the customers on the exhibition service experience,and targeted measures, improve service quality level, therefore, China’s exhibition industryalso needs a scientific and practical evaluation system of service quality to control andimprove the operation and management work.At present, domestic and foreign scholars on the project site customer service qualityevaluation system study is less, the relevant empirical research is not much also, all kinds ofexhibition enterprise customer service quality evaluation work is still at the initial stage, inorder to solve this problem, the author unifies own work background, choose the exhibitionsite service point of view, from the PZ convention center customer service quality evaluationsystem for research.This paper uses the SERVQUAL model, and according to the SERVQUAL model invarious service areas of the extensive application, designed the PZ convention centercustomer service quality evaluation system. Based on the exhibition industry servicecharacteristics, design of six indexes of25two level index system. Finally, in the GuangzhouInternational Furniture Fair Project for method validation and case study analysis, fromproject sponsors and organizers, exhibitors, buyers, the audience in all four kinds of mainservice object, select from the exhibitors perspective assessment application, through thedesign of questionnaire, investigation, data analysis and other aspects of the implementation,the PZ Convention and exhibition center customer service quality comparison system andcomplete evaluation, to verify the model, for the PZ convention center to improve servicequality to provide a reliable basis, and has high practical value.