Study On Chinese Toy Export In The Post-Economic Crisis Era

China is the largest producer and exporter of toys in the world, the toy exports of China suffered huge impact because of the large-scale recall events launched by the United States in2007and the world economic crisis. This article expounds the present situation of Chinese toy export trade by analyzing the export amount, prices, trade methods, structure of exported commodity, export area and the main Chinese provinces which export toys in large-scale, introduces the toy supplied conditions in China and the demand conditions for Chinese toys in the international market, and chooses some indexes to analyze the export competitiveness of Chinese toy, such as International Market-possessing Rates (MPR), Trade Specialization Coefficient(TSC), Revealed Comparative Advantage(RCA) and Export Advantage’s Variation Index(EAV).It can be concluded that Chinese toy still has strong international competitiveness after the economic crisis by calculating the indexes in this dissertation. However, the low cost advantage of Chinese toy are gradually weaken or lost because of the inflation, and the small and medium-sized enterprises of toys export in China are facing many tough problems. At present, the demand for Chinese toys in the international market has been reinstated. In the post-economic crisis era, the main problems that Chinese toy export facing include:the technical trade barriers of EU and USA is growing, the cost of quality inspection is increasing, RMB is never stopping the steps of appreciation in the recent years, inflation is continuing and so on. This article firstly points out that the enterprises which do not have good integrity will lose part of the profits and transfer it to the middle agent, and the small and medium-sized enterprises in the same region can explore the mode of united development to promote export.The suggestive measures include:to get information in time by various channels, avoid needless duplication in quality inspection, improve the export strategies by considering the demand price elasticity and other factors, perfect the management of the enterprises and so on, the enterprises in the same region can also explore the mode of united development, which means receive order together, divide the work, inspect together, which can also promote the development of the small and medium-sized enterprises of toys export in the same region.