Research On Development Strategy Of Nanchang Railway Bureau

Years from1980to2012are the most important and critical years for rapidly building the overall well-off society in China. During this period, we need the powerful transport industry to provide guarantee and support so as to promote the rapid economic development in our country. As backbone enterprises of China’s transportation industry-the Railway Administrations affiliated with the Ministry of Railways will face many new opportunities and challenges.With the rapid development of China’s transportation industry in recent years, the rapid rise of the Civil Aviation, highway and water transport, the increasingly competition among the railroads and the development of modern logistics industry, Nanchang Railway Bureau is in face of great competition pressure never existed before. If there is no timely adjustments and no valuable development strategy are implemented to enhance the competitiveness of Nanchang Railway Bureau, the Nanchang Railway Bureau will can’t take a leap in development. And if no development strategies are thought, the Nanchang Railway Bureau will lose the rare opportunities for development. Therefore, it is quite necessary to study, discuss and analyze deep enough the long-term development strategies of Nanchang Railway Bureau again.Appling the research results of the strategy management theory at home and abroad, on the basis of the basic analysis method and pattern of the strategic management theory, this paper focuses on the in-depth study of the development strategies and safeguards of Nanchang Railway Bureau. Firstly, this paper makes a review of the literature of enterprise strategic management and summarizes the research progress of strategic management theory at home and abroad. Secondly, the PEST method and Porter’s Five Force Model are used to analyze the macro-environment and industry circumstance of Nanchang Railway Bureau and the main opportunities and threats the Nanchang Railway Bureau facing are summed up. Then this paper analyzes the internal resources of Nanchang Railway Bureau, finds the advantages and disadvantages related to the enterprises’ competitiveness from both an transportation production and business running perspective and evaluates the advantages and disadvantages the Nanchang Railway Bureau had. Next, through the SWOT analysis tool, the opportunities and threats of Nanchang Railway Bureau are integratedly, comparatively studied, and different development directions are made according to different conditions. On that basis, the future development strategies and directions of Nanchang Railway Bureau are put forward. Finally, according to the analysis results, the key problems when Nanchang Railway Bureau implements the strategies are found after the summary, and the major measures when Nanchang Railway Bureau implements the development strategies are put forward from the macro level, which makes contributions to the steady, healthy and benign development of Nanchang Railway Bureau and the realization of "China Dream".