Research On Marketing Strategy Management Of China Railway Bureau

During "13th Five-Year",the economic development has entered a new norm,in the context of market-oriented,state-owned enterprises need to upgrade immediately.The establishment of Asian investment banking and the implementation of "The Belt and Road"strategy continue to expand in the construction market.The continuous increase of the construction enterprises make the perfect competition situation of the construction market has begun to show.The state-owned construction enterprises must reform and innovate in order to stand out in the competition.In the new round of reform and innovation,enterprises should focus on marketing strategy as the research emphasis of enterprise development strategy.State owned construction enterprises can't only meet the needs of the development of enterprises,but also through marketing to expand market share.Enterprises must adapt to the change of the construction market environment through the continuous innovation of enterprise strategy.The establishment of a new era and a new marketing strategy can make enterprises occupy a place in the construction market.The paper regards a Railway Bureau as the research object and puts the Railway Bureau in a macro environment,the industry environment and the enterprise marketing environment for in-depth analysis.Positioning the development of enterprise more clear.Combined with the state-of-the-art of enterprise marketing and new problems in the process of marketing,put forward the future direction of enterprise development and is to regional and international markets,to ensure the success of enterprise transformation and upgrading.The successful implementation of marketing strategies will bring the core competitiveness of enterprise and enhance the management level.Utilizing SWOT analysis of external factors and internal abilities on China Railway Bureau to find enterprise's marketing strategy in the future,the matrix model of the pair wise correlation analysis makes the marketing direction of enterprise development more clear.With the analysis of SWOT design for enterprise's marketing strategy,to develop the basis of steady marketing in Hubei Province,and gradually transition to the provincial key projects and new construction of the industry.When the enterprise stands firm in the domestic market,it can enter the international market with the policies of "The Belt and Road".Through the analysis of marketing strategy and the elaboration of implementing guarantee,obtaining marketing strategies and measures should be taken in the implementation of marketing strategy of target market,regional market and market relation development.In the process of the implementation,the enterprise should be paid attention to key and difficult points.Meanwhile,the marketing strategy and management is a support role to the enterprise overall strategy development.Finally,the paper puts forward that the "168" management system,marketing mechanism,investment mechanism and market development mechanism should be strengthened to ensure the implementation of marketing strategy.Through the analysis of marketing strategy management,the paper puts forward the development strategy of China Railway Bureau,stresses the importance of marketing management.China Railway Bureau should use its own resources to complete the marketing strategy management,which is conducive to enterprise development and growth in the market.In order to adapt to the development of the construction market,China Railway Bureau should expand the market share by using the existing and the new project management mode.Through the development of the core competitiveness of a railway bureau,paying attention to innovation and development of enterprise,the enterprise could be successful transformation and upgrading and make it in an invincible position of the market competition.