Marketing Strategy Research On Human Resource Outsourcing Of S Company

With the ideological trend of’back to the main business, Improve core competitiveness’ rising in the1950s and1960s, outsourcing became popular in our sight. The Human Resource Outsourcing industry also grow stronger in the last30years, became an important part of the marketing system from the foreign company service in planned economic system. The service also grow from single Talent Dispatch to a whole industry which can provide service on Hunting/Recruiting, Salary, Performance, Talent Assessment, Training, Information System, Consulting and Financial Outsourcing.The S company was founded in1986, was part of Ministry of Labor, then became part of CCPIT. The S company was one of the earliest foreign enterprise service companies which provides HRO service to the Resident offices of foreign companies, have rich experience and complete service qualification.While the foreign companies start their human resource business in this country, and the local competitors grow stronger as well, the market is a red sea and the competition is very fierce now. As an old Nation-owned company, the growth get slower by years. The S company strongly needs new marketing thoughts and strategy, to help getting new marketing advantage.The article describes present situation and marketing environment at first, then describe the customer groups, strength and problems, then choose the most suitable target market, accurate market positioning of the company’s existing services. The marketing strategy made up with customer label, cost label, communication label, convenience lable(4Cs) finally came out, and according to the strategy we also made a guarantee program to ensure its execution.This article is based on human resource industry, it could be helpful not only to S company but the companies in the same industry.