Research On The Development Strategies Of SH Group Xin Lida Co., Ltd

As is given priority to with coal mining machinery processing and manufacturing of SH Group Xinlida co., Ltd., there are many problems in the process of development and opportunities, face the nation in southern and eastern part of the industry advantage gradually shift to the central and western regions, especially in Xinjiang,"coal, electricity, metallurgy" integration project comprehensively and the strategy of "industry westward", under the trend of rapid inflation of SH group Xin lida Co., Ltd urgently needs a comprehensive, long-term, prospective, the feasibility of development strategy, To guide the development of enterprises, make the company to constantly development and changes of environment, improve market competitiveness, achieve scale benefit maximization and keeping the fast, healthy and sustainable development. So this article has put forward the Xinlida SH Group Co., LTD development strategy research, the specific research contents are as follows:First for SH Group, the competitive position of Xinlida Co., Ltd and the external environment, by using the theory of PEST and porter’s five model theory are analyzed in detail. Secondly, from the perspective of enterprise internal value chain and operation ability, Xinlida to SH Group Co., Ltd., the internal factors are analyzed in detail, through analyzing that the company has a competitive advantage itself also has some problems at the same time.Secondly, using the SWOT analysis tool for analysis of SH group Xinlida co., Ltd., of their own advantages and disadvantages, facing the opportunities and potential threats, has been clear about the SH Group Xinlida co., Ltd. Should adopt the development strategy is to reverse the type of strategy, Specific thing is to adjust industrial structure, system reform, change enterprise internal disadvantages, grasp countries in southern and eastern part of the industry advantage gradually shift to the central and western regions, as well as group company big expansion development, especially the Xinjiang "coal, electricity, metallurgy" integration project comprehensively and "industry to the west" strategy opportunity period of rapid inflation. Relying on coal mine machinery manufacturing processing, casting, coal mine machinery equipment maintenance and business services that "four legs" to walk, regionalization, diversification, industrialization development road, fast development and strengthen ourselves. Finally, in view of the company’s future strategic positioning, from SH Group Xinlida Co., Ltd., the concept of adjustment and institutional reform, management and human resources strategy specific safeguard measures are put forward.The research conclusion of this paper is proposed on the basis of the existing strengths to further expand the industrial chain, put forward the company go "regionalization, diversification, industrialization" development strategy. Over the next five years, the company should develop in coal mine machinery equipment manufacturing industry at the same time, the extension of industry chain, implements the coal mine machinery manufacturing processing, casting, coal mine machinery and equipment repair, business services, new building materials and other industries, to improve the company’s profit level and the comprehensive competition ability, dispersing risks inherent in a single industry.Of course, in this paper, the internal factors and external environment analysis and research of the deep enough, need to further the improvement of the overall system. How to form a complete strategy system; How to cultivate enterprises core competitiveness; How to adjust and perfect the company organizational structure and governance structure; How to create a good enterprise culture atmosphere, etc., these problems remains to be in the future through constant learning and practice to study further, also is the direction of further efforts.