| According to the report "2004-2005China’s social situation review and Outlook",released by Chinese Academy of Social Sciences, China’s urbanization rate increased from17.92%in1978to42%in2004. This average annual increase of nearly1percentage points showed that China’s economy has entered a period of brand new rapid growth phase. Nassem curve has indicated the first turning point of our country city process appeared in1996and it also predicted the second inflection point will occur from2018to2030, and the number of our city will increase from nearly700to1500[1]. This situation will increase the demand for resources and capital, thus, lead to the increasingly fierce competition between cities.With the competition between the city increased, relying solely on the hardware facilities of the city has not been able to distinguish the city, while the city’s soft power can display the city style, and give full play to the advantage in the competition as well. City soft power is a comprehensive concept, in which city image plays an important part.The image of a city is its intangible wealth. A good city image can make the people in the city have a sense of pride and a sense of invisible belonging, improve the city’s visibility and reputation, attract investors, talent, capital, technology, and promote the development, enhance the competitiveness of a city.But some cities in the planning and construction process lack the awareness of the city image, which result in many cities lost their personalities and characteristics, even gradually its original historical culture. It should be a great loss to the city development process.Therefore, to put the construction of city image into the city image recognition system is a new city management idea at this point. Embedding The recognition system into the city image in a broad social background, exploring the city advantages, studying the city in the formation and development of the political, economic, cultural, natural environment, resources, can cultivate the style and character of a city. To make a city into an invincible position in the competition, to realize the sustainable development of the city, to avoid developing blindly a city are essential.Xinyang city, one of the famous tea production regions, enjoys high reputation at home and abroad for its tea——Xinyang Maojian, whose history can be traced back to the Eastern Zhou dynasty. Its tea industry is one of pillar industries in Xinyang, and tea is the main source of income for farmers in tea area. The city government proposed to create a tea city with the the conceptions of society, economy, culture development. During this process,the construction of tea image is an important aspect.Firstly, this paper discusses the basic knowledge of city image recognition system and related concepts, and the distinction between city image recognition system and the enterprise image recognition system. Following this, it illustrates Xinyang city builds tea as its object. This essay defines the concept of Xinyang city image recognition system and determines the identity system, behavior recognition system and its perception system.Secondly, by designing survey questionnaire and calculating21numbers, obtaining first-hand data through questionnaire survey data, analyzing the reliability and validity through statistical software SPSS, it demonstrates a positive result. Through analysis, after classified and the deleted the21factors, it ultimately revealed that12items can be very helpful to create a tea city image:the area of tea garden, tea production, tea sales, tea building, tea color, tea, tea, tea culture landscape talent, internal naming, development strategy, educational institutions, scientific research. These12numbers can be attributed into four indexes:"tea are basic image"" tea external image""tea is the intrinsic image""tea social image", which can be used as a method to determine the two level, three level of index weight. This index system constructed by the test validity and reliability, scientific standards. The whole building process with rules and process itself and the data are used to illustrate its advantages and disadvantages in creating tea city image and to provide reference for building a perfect image system. |
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