A Class SUV Car QFD Applied Research Based On Product Characteristics Directory

With the development of the global automotive industry and the increasing purchasing power of the people,meanwhile the capacity of the automotive market is expanding, the external environment has become increasingly complex. The major local car enterprises seeking to survive in the fierce market competition. The most important issue is developping high-quality new products to market because of the quest for competitive advantages.What various enterprises want is how to make the development of new models with high quality and meet customer needs, making them feel good value for money, even for money.Quality Function Deployment (QFD) is a systematic approach which can develop new products match the customer’s requirements into product design, manufacturing and production processes. By using matrix technology can transfer customer needs to ensure the quality of products in order to meet the needs of customers increase customer satisfaction. Enterprise use QFD to delimit and development the new products,it is also can effective the coordination of internal communications, shorten development cycles, improve product quality, optimize resource allocation and improve customer satisfaction, and thus enhance their market competitiveness.In this paper, with FAWA-class SUV product definition for discussing the introduction of the new product definition process QFD techniques, to identify customer needs and to reflect customer needs in product design, in addition to making products designed to meet the needs of customers. More importantly, the market is more competitive. By A-class SUV product definition FAW case studies illustrated the steps and methods QFD technology in the automotive product development process applications, this paper has detailedly discussed the steps and methods of the implement of QFD in new product development, and try to provide guidance or reference for the more company on new product developments in future.