Facing New Product Development Customer Needs Acquisition And Conversion

The innovation ability for new product development has become a pacing factor to decide if an enterprise has competitive power.In order to reduce the miss ratio during the process,in the early development of new products,it is of great significance to obtain and convert customer needs into the technical requirements,so customer needs can be run through in the product development. Quality Function Deploymen (QFD) is such a customer-driven product development theory and tools to put customers'demands into the process of product design and production,and emphasizes the effects of the guiding role of the market and customers'demands,then consequently guarantees the feasibility and applicability of the products from the very beginning of the product development.With regards to this,various stages of implementation strategies for customer needs acquisition and conversion are studied in this paper,especially the steps of House of Quality(HOQ) are given some theoretical studides.Method of technology integration algorithm of customer requirements capture and conversion is Proposed.Intended to embed idea of QFD into the software,Enterprise Information Management System (EMIS) is developed.Physical technical architecture and software architecture of the software system have been discussed;For code management,document management,and dynamic adaptive software such as key technologies,implementation strategies,characteristics of static data model and dynamic behavior are given;In data safety management,data security implementations are considered.At last,as the research and verification to the forward core algorithm and key technology,the operation examples of customer needs acquisition and conversion are given. From the running result it had been realized that customer needs acquisition and conversion are implemented in the module.