Anhui Cultural Industires Competitiveness And Its Development Countermeasures Study

The21st century is the knowledge economy times, with the acceleration of the economic globalization process and the development of traditional industries, international industrial division of labour becomes more meticulous and industrial chain extends continually. Culture competition proves to be the fourth competition tide after production competition, management competition and information competition. The huge innovation ability from culture will finally transforms into the core competitiveness of an area. Cultural industries characterized by knowledge, information, recreation, leisure turn into one of the pillar industries in many countries and regions and its international competitiveness is an important symbol to measure the comprehensive strength of a country.As a major cultural resources province, the development of cultural industries in Anhui has obvious advantages, especially cultural system reformation in recent years is further promoting the cultural industries of Anhui to achieve a better and more rapid development. What are the status quo, advantages and disadvantages of culture industry development in Anhui province? In which level is cultural industries comprehensive competitiveness of Anhui province? Which aspects are there in the successful experience that can be learned to promote cultural industry competitiveness in Anhui province and specific measures. These are main contents that the article will research.The article makes a comprehensive and detailed analysis to the status of cultural industries in Anhui referring to relevant statistics, mainly including the following four aspects:(1) Cultural industries developed more rapidly; total amounts and contributions constantly increased.(2) Cultural industries scale constantly expanded and its influence increased.(3) Cultural undertakings cost increased steady, but much less than the average national level.(4) Industry groups’advantage is clear; the reformation and innovation promote cultural industries to develop. To learn ranking situation of Anhui cultural industries overall competitiveness in the country, this paper designs China’s cultural industry comprehensive evaluation system made up of seven elements(industrial scale, industrial structure, industrial effect, government support, growing ability, innovation ability and market demand)and24targets, starting from the analysis model and evaluation system of industrial competitiveness and combining with cultural industries’particularity and the basic conditions of China. The paper then makes a substantial evidence study to cultural industry competitiveness of31provinces in China by means of factor analysis. The study shows that the cultural industry competitiveness of the eastern district is stronger than that of the middle district and the western district on the whole, but its strength and regional economic development have disaccord; Scale and demand factors contribute most to cultural industries competitive standards in an area; The rank of Anhui cultural industry overall competitiveness among the31provinces is the13th and cultural industries have rapid development, big possibilities for growth, powerful innovation ability, but shortage of human talents and financial support. In the end based on analysis results the article conducts SWOT analysis to Anhui cultural industries’development and puts forward some specific countermeasures to advance Anhui cultural industry competitiveness in these areas including system reform, scientific research, brands, financial input, key projects, human talents and market.