Artistic Conception Expression On Gift Packaging Design

Gitf is the carrier for expressing people’s intention and communicatingwith each other in the life.As the development of economic capability andculture level of consumer, their aesthetic consciousness and spiritual needshave higher demand in succession. Gitf wrapping design, which not only paysattention to the cultural deposits and style，but also enhances the Intrinsicvalue and function, makes the audience get the Dual Experience of the souland emotion, seems to get more important ever. So it is the important contentfor the gitf wrapping design on how to meet the requirement. The concept ofAesthetic conception expression on gitf wrapping design is the accuratepositioning of current wrapping design. Author emphasizes the value ofartistic conception in the gitf wrapping design, put forward its design method,which is paved the way by traditional culture, based on audience andcircumstances and featured by the application of varying conifgurations. Atlast, author point out the development of wrapping design in future should beimproved to the level of artistic conception which include Deep nationalityand distinctive characteristics of the times.