Graphic Language Research In Print Ads

Graphics Design as the spread form of flat type of visual information, widely serves the social life, which has the characteristics of highly informationization and application. Plane advertisement design is essentially the integration of information coding design from a text language code to the visual symbol.It needs to spread the effective appeals of its core contents by the creative strategies. Because of the visual media characteristics, it plays more and more important role and value on the spread of the cultural and business,which also influences the thought, idea, and state of life of the mass Theoretical study on advertising form is an important research field of visual culture and creative industry and direction.Advertising design in the visual creative based on the effect of the communication with the audience and persuade as the highest criterion, So advertising design information is thinking about how to build the abstract concept of visual process.Similarity of text and graphics is that they are based on symbols to express the meaning. The difference is that text is an abstract concept symbols, but graphics is specific intuitive visual image. In performance style use the rhetoric to achieve graphics concepts in meaning in the literature.With the method of selecting, transformation, and combination to associated coding design elements to form new symbol system.Paper from the perspective of semiotics research graphics, the concept of internal relations, proposed semantic graphical, Construction process and complete the concept of visual design work.In print advertising design, advertising, graphic generation process is a visual form, it has three levels:First, symbol semantics level. Graphic materials such as dot, line, face language itself as a literary language words, and sentences. This is the significance level constructed by the sign language and the language form. It is the basic level; also it is the basic condition of concept formation. Second, schematization level. The important transformation step from semantic to graphics.It Uses the composition skills and basic graphic principles, such as the principle of gestalt and related graphic visual perception, to express the concept of subject information in graphical form of the basic way. Third, communication level. Propagation mode as the designs first to convey information, then receivers of information decode the designer works, so as to achieve the purpose of information and communication.