Chinese Traditional Visual Symbols Applied Research In The Real Estate Logo Design

Chinese traditional culture has a long history and rich connotations. As an important part of traditional Chinese culture, Chinese traditional visual symbols come with profound meaning and eclectic form. Chinese traditional visual symbols has affected our modern design of commercial logos, in the field of real estate logo design, recently, as an important element in graphic design, Chinese traditional visual symbol are using in real estate logo design. It's meaningful to building estate enterprise brand image, conveying the unique style, satisfy people's tastes.The article based on semiotics, advertising, marketing and other related theories to describes the present application and effect of Chinese traditional visual symbol into real estate logo design, analyzing the connotation and the characteristic of Chinese traditional visual symbols, business value, art characteristic of real estate logos and referenced experience author had in the past work, study from form, style, meaning three ways. The aim to optimize real estate logo design, boarding the creative ideas, preservation and application of Chinese traditional visual symbol. It's provides effective reference to innovation and discovery of Chinese traditional visual symbol into real estate logo design, furthermore, in others design application.