Strategy Research For The Brand Persistence

The ups and downs of today’s brand competit io n is too fast and intense, soma ny brands of persistence is not very high. Departure from the aut hor’s ownprofessiona l vis ual basic syste m des ign po int o f view to stud y the ro le andinfluence of the vis io n for the persistence of the brand.The brand vis io n based system lo go, colors, fonts, and packaging e le ments ofvisua l e xperie nce and re flect the pers istence of the brand is what t he ir d ifferentvisua l presentat ion will give the brand to bring anything? Do an analys is of t hissurve y, invest igat io n and ana lys is b y the conc lus ion o f the st udy, the applicat ion o fmy own design pract ice.Paper is divided into seven chapters, are:1, Introduction; brand vis ion syste ms;brand visua l s yste m design c lassified co mparative ana lys is; e motio na l brand vis ua lsystem des ign st udy; brand vis ua l syste m design ele me nts; brand vis ua l syste mdesign practice and analysis;7. summary sum knowledge of. The first twochapters of invest igat ion and analys is of the research the origin, background,purpose, method, meaning and elaboratio n of the c oncept of brand vis ua l syste mand its re lat io nship wit h bus inesses and consumers t heoretica l point o f view; whilethe third c hapter is by wa y o f exa mp le contrast ana lys is, us ing t he vis ua lcomparison o f the vis ual graphic la ngua ge to speak; Chapter from a psychologica lpoint o f view to ana lyze t he stud y of vis ua l color product compet it iveness, productmodeling, product use, and the impact on the role o f consumer psycho lo gy e ffect.Chapter Chapter is the largest chapter o f this paper, pen and ink, fro m t he f ift hchapter of the brand vis ion syste m segments, inc luding lo go design colors, fonts,space design ana lys is in Chapter6design practice do some help.Last summar ized to obtain new knowledge.Brand persistent ma intena nce, by not static, but constantly upho ld andinno vat ion t he visua l can affect the growth o f a brand and sales.