Marital Conflict Discourse Pragmatics Research

Real estate advertising as an important tool for publicity of real estate, language isthe most important part, which is the main carrier to the public. The thesis takes theGuangzhou Daily, Xin Min Evening News, Beijing Youth Daily and Life Newspaper asthe main text to study how the real estate advertising attracts the attention of theaudience so as to promote the sales.This paper is divided into four chapters. Firstly, the thesis introduces the researchstatus, research object and the research method of the real estate advertisement andgives the description of the definition of advertising language. And language elementsof the real estate advertising texts are also classified and summarized in the thesis. Thethesis gives the classification of the real estate advertising text.Secondly, the thesis studies the real estate advertising slogans from the perspectiveof pragmatics. The research is carried out from the perspectives of language collocation,sentence selection and pragmatic strategy.Thirdly, the paper studies the discourse structure and coherence of the main bodyof the real estate advertising text. Study is implemented from the aspects of thebeginning structure, main body and the discourse patterns of the real estateadvertisement text. At the same time, it analyzes the characteristics of the internalcohesion of the real estate advertisement text through the theory of discourse cohesion.Finally, the thesis puts forward the standardization of the advertising text based onthe contemporary rhetoric of Theory of Degree Zero and Deviation as to do the good tothe healthy development of the real estate advertising language.In a word, this thesis analyzes and describes the pragmatics of the real estateadvertising text from multiple angles so as to help the public deepen understanding ofthe real estate advertising and give some useful hints to the real estate advertisingproducers on their creations.