Measure And Intervention Of Implicit Attitude On Vegetables And Meat Of College Students

Implicit attitude is an individual that does not recognize or can not through introspectionprecise identification of traces and past experience, but the traces of the individual to societywas the object regulating emotional, cognitive and behavioral tendencies (Greenwald andBanaji,1995). The implicit attitude is unconscious and automatic, and its characteristicprovokes a strong research interest in. Different attitude object is as a research object toimplicit attitude of different researchers. And explicit attitude on the object and behaviorrelationships, the same time try to use subliminal evaluative conditioning technologyintervention implicit attitudes and achieved certain results.In this study, based on existing research to the vegetables and meat as the object of apair of attitude to43undergraduates and27graduates as subjects carried out relevant studies.The entire research consists of two parts．Study1use of a "response-no response association test" and the "seven-scale semanticdistinction between" individuals implicit attitude and explicit attitudes on vegetables and meat.It found that: subjects held relatively negative implicit attitudes towards vegetables, butrelatively positive implicit attitudes towards meat. There is no significant difference betweenmale and female students on implicit diet attitude. But implicit attitude and the explicitattitudes was no significant correlation. Study2though subliminal evaluative conditioningtechnique to intervene the implicit diet attitude of43college students. The result found thatsubliminal evaluative conditioning technology can change the individual’s implicit attitude,and male students intervention effect good in female students.