Communication Field Of Micro-film

With the development of the internet technology, the technology of the "telecommunication-limited-interconnection network"integration in the studio entertainment industry,and the drivement of advertisers’funding, the online video is developing rapidly, what’s the corresponding, the demand for internet content is increasing greatly. In two or three years,the new thing "micro-film" grows out of nothing, from small-scale to blossom everywhere. We can say, on the new media which is represented by video website, mobile media (intelligent mobile phone, Iapd), the micro-film whose characteristics is " micro time, micro manufacture, micro investment" feel just like a fish in water, the development speed change rapidly. In the industry, micro film market go through from disorderly published on the past few years to facing the reshuffle and integration nowadays, the micro Film Festivals emerge in an endless stream; In the aspects of system, the management institutions began to intervene and regulate the investigation and publication of micro film; In theoretical circles, the research on micro film also gradually spring up, and the first micro film major has already been established.To rescan this new thing, it not only contain the artistic features of film image, but also carry the business mission. As a new image carrier whose marketing is integrated by the "content-channel", is subverting the people’s cognition for the traditional video, the advertising, and the film. Especially in the process of communication, micro film has a big difference from the previous image art form. No matter in the communication platform, the communication content, the communication channels, the communication ways or the communication interactions,the micro-film has its own features, which constitute the unique transmission field.This article will focus on the analysis about the narrative strategy and the communication characteristics of the micro film, trying on the basis of image ontology, cutting into the researchs of the communication about the micro-film from the field angle, and starting from the angle of the image discourse power. Then,it will sort out the power relationship of the micro film between subject and object in the process of communication, and try hard to get some new enlightenment and discovery.