City Appearance Language Study Under The Background Of New Urbanization Construction

City appearance language is language that appear and exist in the outdoor environment, is on the city image of a direct sum of the role and impact of language forms, including urban transport urban outdoor banners, signs and sign language, such as city names, urban outdoor advertisement. City appearance language is part of the urban landscape, to visually show a city’s cultural heritage, is the city’s "stereo cards", and urban appearance of language is composed of important urban locales and language life in the city, on the construction of harmonious language in the city is of great significance.City appearance language is city soft strength of important component, to tie Quzhou new urbanization construction of total target, enhanced city cultural soft strength, upgrade city image, improved city investment environment, building a harmonious of city Humanities environment, build a health harmonious of city language life, this of Quzhou city appearance language in a more systematic and comprehensive investigation. This through on Quzhou main city of appearance language (main including city traffic indicates brand and signs language, and city outdoor slogans, and city shop name, and city outdoor advertising language) of field investigation, from linguistics and language harmonious of angle be research and considerations, analysis has city appearance language text application in the and language carrier set in the of does not harmonious phenomenon, and for these phenomenon made corresponding of thinking and countermeasures, to caused academia and related government sector more of concern and attention, On this basis to further explore the language of urban appearance and internal relationships of urban culture, aims to promote the organic integration, the two complement each other, to promote the new pace of urbanization process in Quzhou.