Study On The Environment Of Performing Art Market In China’s Pearl River Delta

In line with the national effort to seek cultural development and prosperity, Guangdong Province is striving to build itself into a "culturally strong province." Performing art industry is a core sector of the cultural industry. Its development is of critical importance to the advancement of the whole industry. Injecting power into performing art industry is an integral part of Guangdong’s strategy of building a "culturally strong province".Development of industry of performing art relies heavily on the market environment. Exploring the market is of great significance. Pearl River Delta (PRD) is the forerunner of China’s reform and opening up. Economy of this region ranks high in China, while the development of performing art industry lags behind. The location, economic foundation and long standing Lingnan culture make the PRD performing art market complicated. This paper will first introduce leading enterprises, centers for performing art, performing art groups, intermediaries for performances and generalize the features of the PRD performing art market. A comprehensive analysis will be given from government policies, economy, and social and cultural environment. Then the inter-region environment will be discussed from the three angles of market competition, top performing art products and brand-building. The paper will conclude by further exploring the significance of PRD performing art market.