Analysis Of Shanghai Tourism Volunteer Service Satisfaction

In the tourism industry, tourism volunteer service’s emergence and development is a necessary complement in the tourism service development, is a higher stage of the tourism development product form. Tourism volunteers services not only strengthens the social function, also promoted tourism service to society, integrating in society and is an important measure to tourism services and volunteer. But along with the tourism growing and the increase in awareness of volunteer services, tourism development has been unable to meet the needs of tourists, and tourism volunteer service has not been widely recognized by society. This will directly affect the tourism volunteer service satisfaction for tourist. Therefore, volunteer service satisfaction research is a good field.Based on the domestic and foreign tourist volunteer service development, from the tourist perspective, taking Shanghai city as an example, using questionnaires for data collection, using quantitative and qualitative research methods, aimed at constructing tourist volunteer service satisfaction evaluation index, and analyze tourism volunteer service overall satisfaction, the relationship between tourist characteristics and satisfaction, and the volunteer service satisfaction factors. The conclusions of this study:determine the tourist volunteer service satisfaction evaluation index; Tourist volunteer service satisfaction should be improved; three kinds of tourist satisfaction index in the evaluation have a larger gap; tourist volunteer service satisfaction evaluation index. And give relevant suggestions on how to enhance the tourist volunteer service satisfaction, in order to provide the reference of further development to volunteer services tourism.This paper is divided into four chapters. The first chapter is introduction. The main is to systematically describe the research background, purpose and significance of research, the literature research, defines the main concepts. The second chapter, introduced the domestic and international tourism development of volunteer services, and take Shanghai city as an example to analyze its volunteer service and tourist volunteer service status, finally summarizes tourist volunteer service’s characteristics. The third chapter is the Shanghai Municipal Tourism volunteer service satisfaction empirical research. The satisfaction evaluation index design, determining its composition, weight and calculation method; secondly, by measured data, using principal component analysis and regression analysis method to analyze the overall satisfaction and the relationship of the tourists features and tourism volunteer service factors; Thirdly, reconstruction of tourist volunteer service evaluation index, and the overall satisfaction, the relationship of tourists characteristics and service factors, the satisfaction factors. The fourth chapter is conclusion and prospect. The first is the results of this paper, and gives suggestions and measures to improve tourism volunteer service satisfaction, and points out the limitations of the paper and follow-up study.