Study On The Training Brand Of Rural Grass-roots Cadre

Cadre educational training is the progressive, fundamental and strategic project ofhigh-quality cadre construction. Strengthening the educational training is the fundamentalguarantee to promote the quality of the rural grassroots cadres. Brand construction is theinevitable choice and brand research is the objective requirement in this field. This paperintroduces the brand management theory to rural grassroots cadre educational training,systematically researches its brand concept, present brand condition analysis and brandconstruction strategy. Meanwhile, it analyzes the rural grassroots training brand constructionpractice in North-west A&F University. Finally, it puts forward some suggestions. This paperis divided into six chapters.The first chapter mainly elaborates the background of topic selection, the purpose andthe significance of the study, and briefly reviews the dynamic study home and abroad, as wellas introduces the idea, the research methods, the content and the possible innovation.The second chapter defines the concept of rural grassroots cadre educational training,educational training brand, rural grassroots cadre educational training brand, etc.The third chapter discusses the demand and present situation of rural grassroots cadreeducational training brand construction, which is the objective demand of economic andsocial development to the training and rural grassroots cadres. And it finds out the demandswhich could not satisfy the requirements.The fourth chapter discusses the brand construction strategy from market orientation,training quality improvement, features concise, value ascension, spread innovation, culturelead, etc.The fifth chapter analyzes rural grassroots cadre educational training brand constructionin Northwest A&F University.The sixth chapter summarizes and puts forward some suggestions.