The Study Of Japan Cultural Animation Diplomacy

Nowadays, in the globalized world, culture obtained a high reputation for it canreach the goals which the economic and political means can not achieve. Slowly it hasdraw the countries’ attention, and has been adopted as a diplomatic measure.That’sbecause culture has a hidden，long-term and permeable characteristic, which can affectthe ideological values of the people in a country. It will also promote economic andpolitical development in turn.After entering the new era, in order to response to the appeal of "cultural nation"，Japan called for strengthened efforts to the development of its cultural industry. Mainlyby improving the copyright protection, Japan gradually making its cultural industrybecome the nation’s pillar industry, even expand to overseas markets. The innovative"anime cultural diplomacy" proposed by Japan’s Foreign Minister Taro Aso in2006wasa new try for animation to be part of Japan’s international cultural communication, and itwas welcome by young people around the world. Owing to this cultural policy, Japanbecame one of the most popular countries for travelers worldwide. Through introducingthe Japanese anime diplomacy, including its practical cases, policy support and theworldwide impact, this article provides an objective analysis of the underlying causes ofthe succession of this new way of cultural diplomacy, as well as its can’t-be-ignoredlimitations.In all, cultural diplomacy has not only become one of the manifestations of acountr’ys cultural soft power, but also an important way to participate in internationaldialogue and to improve the country’s image. How to improve the cultural diplomacymechanism will be the subject of our future that must be given attention.