The Problems And Settlements For Sichuan Establishing Official

For recent years, microblog becomes one of the most popular methods for communication and information exchanging tools after instant messenger, bbs and blog. It’s short, fast and widely spreading and quick interaction have earned its honor. The government, institutions, experts, even the common people have their own ID of weibo, getting ready to report their latest profile or news anytime. When emergencies or public affairs occurred, microblog works as the supervision machine for its widely and fast spreading among people. In the times of seconds, any thing, any stuff could be the reasons to stimulate the process of city construction, even switch the results of public decision of government.We don’t have related regulations or laws for microblog administration. In this case, it is crucial to fill the vacant and study the theory as well as the practical usage of microblog. At the background of mass media age, how to use microblog as a platform to establish the good relationship and communicate with people, spreading the mainstream voice, setting up the positive image are the undeniable task and topic for government (especially for websites management division of publicity department).This essay is based on the practical works on microblog administration of Sichuan province. It discusses the development, the current situation of microblog in Sichuan by analyzing the experience, so to sum up the feasibility and common rules in this field. This essay consists of five parts, the first one is introduction, the second part is mainly describing the definition of government microblog, the rules of its spreading and other features. The third part focuses on its current situation and developing trends. Sichuan government microblog is at the very beginning stage, the author thinks it is still lag behind many places, like the improper management, undeserved service, deficient communication. The fourth part is about actual examples, the practical application and efficacy of government microblog, summarizing the gain and loss. Part5is the conclusion. The applications in details, like standards establishment, strictly access regulation, administration improvement, good image promotion.