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The Empirical Resarch Of Tourism Purpose And Tourism Trend Of Silver Peer

Posted on:2014-08-30Degree:MasterType:Thesis
Country:ChinaCandidate:L H PuFull Text:PDF
GTID:2256330425482534Subject:Chinese Minority economy
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Recently, the problem of the ageing population is getting worse, the ageing population increases rapidly. The problem of the ageing population of Yanbian is worse than average level of country. Protecting the aged spiritual needs and enriching theirs spare time become urgent work. Developing "tours of silver hair" satisfies the needs of the aged. Comparing with the developed countries, China is the classic type of "getting old before getting rich", she has no time to solve the problem of ageing population, and has no time or energy to research the ageing population’s spiritual needs. With the developing of the economy and the existence of the large ageing population, the aged’s tourism projects will bring more business chances. Under the circumstances, a lot of travel agencies develop varied tourism line, and they want to seize the market share. Making more and more old people going trip, they must doping out new ideas of tourism products and service which fit them well. As a result, we must comprehend the aged’s taste, preference, motivation and purpose. In addition, judge the trend with the consideration of consumptive level and restricting factors.First of all, according to the demographic factors, tourism purpose and tourism trend of the aged, make a questionnaire, give out to the aged in Yanbian area. Through the investigation, we can understand the tought of the aged. Secondly, use the methods of literature analysis, questionnaire survey, interviews, theory analysis and empirical analysis. Thirdly, use the SPSS17.0software, and descriptive analysis the demographic characteristics of the investigated people, and cross-over analysis the demographic characteristics, tourism purpose and tourism trend to obtain the differential responses of the aged. Finally, though the empirical analysis, we can get the factors which have a influence upon the aged’s tourism purpose and trend. In this way, the stuff of tourism agencies can get more ideas of the aged’s about tourism conception and needs, and they can change the operation and management, make a strategic decision, provide quality service for the aged. Moreover, on the basis of analytic result, they can develop "the tourism product of silver hair" which is fitter to the aged’s, and can initiate the aged’s desire to go trip. By this way, the supply and demand of the aged’s tourism will be prosperous.
Keywords/Search Tags:the colony of silver hair, tourism purpose, tourism trend, The state ofyanbian
PDF Full Text Request
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