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Print Ads In The Subconscious Characterization - Of Meaning Conveyed

Posted on:2014-04-11Degree:MasterType:Thesis
Country:ChinaCandidate:Y ChenFull Text:PDF
GTID:2265330425453704Subject:Art of Design
Abstract/Summary:PDF Full Text Request
At present, most of the consumer market product appeared oversupplysituation, in the buyer’s market, under the premise of numerous commercialbrand are trying to "eyeballs" to get the commercial benefits. Creative peoplepsychoanalysis basis for sub consciousness theory of research results, try toconvey meaning of plane advertisement creativity as a way. This type ofplane advertisement in produce efficiency at the same time, if in the practicalapplication in the process of the processes improper, will damage the imageof the brand advertisers, and even cause the advertisement audience foradvertisers’ brand of feelings. Sex meaning of the plane in the creation of theadvertising convey, need to seek in the picture a visual aesthetic feeling, notmaking the queen of catastrophic kitsch porn ads. This type of planeadvertisement in the launch, it should accord with the local culture andcustom, and selecting the appropriate way to undertake the spread ofadvertising promotion.
Keywords/Search Tags:advertisement, graphic, subliminal
PDF Full Text Request
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