Research On The System Of Government Spokesman Under The Perspective Of Public Relations

Throughout the world, the system of governmental news spokesman is a common form to release news. The mass media and the public can directly know the standing-point of the government and the social economic development condition from this system, which, at present time, has become a very important PR activity of modem governments. From the birth of Chinese news spokesman system in1983, it has developed for30years. At the very beginning, the system of Chinese governmental news spokesman was the mouthpiece of the CCP. declaring Chinese governmental standpoint and attitude to foreign countries. With incessant progress, the system has taken the role of releasing the latest governmental information to the media and the public of China, pertinently explaining uncertainties, clarifying matters, and effectively communicating. During this process, the system has helped to establish a positive government image, realize public agenda, guide the correct public opinion, and enhance the ability of the government to cope with the emergencies. However, during the practice, many problems and shortcomings are also revealed, for example, lack of the protection from the law. blindness, purposelessness. and lack of evaluation mechanism, etc. Especially when emergencies and public crises happen, the shortcomings of Chinese news spokesman system will be very clear.From the birth and progress of Chinese news spokesman system, this paper analyzes it with theories of political science. PR and communication. And with this study, this paper tries to probe into the existing problems of the Chinese news spokesman system, provide possible solutions, and come to the conclusion that, in order to improve Chinese news spokesman system, we must emphasize the collection and the classification of information, make clear the corresponding legal responsibility, establish a sound legal protection, diversify the forms and the ways of news releases, establish supervisory mechanism and evaluation mechanism, follow the regular pattern of communication, and enhance the quality of spokesmen(spokeswomen). The Main Content:This paper is composed of4parts:the first part introduces the forming of the topic, the meaning of this study, literature review, and the train of thought and method of the study:the second part deals with the birth and progress of Chinese news spokesman system; the third part uses an example to analyze the present condition of Chinese governmental news spokesman system.and find out the existing problems; the last part provides some possible solutions to improve Chinese governmental news spokesman system.