On The Mass Media Function Of Civic And Moral Education

Since the reform and opening up, China has been the rapid development of massmedia. At present, television, network, newspapers, radio and other mass media haspenetrated into all fields of social life, the mass media always and everywhere ininfluencing people’s moral concepts and value judgments. The mass media as animportant carrier and means of citizen moral education, regardless of the socialprogress, or citizen individual socialization plays a positive role in promoting; ofcourse, improper guidance of mass media is also easy to eliminate the transmissionmainstream information, the citizen moral education plays a negative role. Therefore,the function of moral education of mass media, not only conducive to the cultivationof citizen consciousness, improving social atmosphere; but also can play an activerole in civic and moral education as the mass media better, provide an importanttheoretical basis for eliminating the bad influence.It is the characteristic and the superiority of mass media that decide itsinseparable relation with the citizen moral education. At present, the mass media notonly satisfies the information need of people by three-dimensional interactivedissemination content, and affects the cultural lives of people by the widespread quickdissemination network, but also serves the unique civic moral education function inits powerful mode of action. The guidance of public opinion, the emotionalmotivation, the typical model, the unblocking education etc. bear an important role inthe civic moral education which plays to strengthen cognitive, guide public opinions,monitor the environment, provide carriers, strengthen restraints. Just like "Civicmorality Implementation Summary" points out "mass media, literary arts as well assports, have the special penetrability and influence to the civic morality."In this paper, starting from the mass media, the function of moral education. Thefull text is divided into4chapters, the first chapter. Mainly describes the backgroundand significance of this topic, the present situation of research on moral educationfunction of mass media at home and abroad. The second chapter is about the conceptsrelated to the topic of this paper,explain the relationship between mass mediaand citizen moral education.The third chapter mass media play theory to explainthe function of moral education of the citizen. The main contents include: the basictheory of mass media play the function of civic and moral education, and the implementation of the method of concrete manifestation of civic and moraleducationfunction of mass media.Realistic portraiture and optimization upgradefourth chapter of civic and moral education function of mass media. Focuses on thepositive and negative mass media function of civic moral education to the functionand the way of improving the positive function.