On The Application Of Miro-blog Innovation In Social Management

This thesis concerns the political effect of Micro blog, which is popular in Media realm and admired by many researchers.Micro blog is a platform on which people can publish,get or share anything they want.It provide great profit to users with this new technology platform happiered,however,it made the mansgement of Chinese society more difficult at the same time.The government bodies entered into this field promptly,they communicate and exchange ideas with citizens in the way that the public like the most, and so the government appeared.The combination of the government and microblog in the result of the government’s promoting govemance capability,especially is the neeessary choice of diversifieation of government spreading ways and inevitable result of promotion of Publication of government information.Government microblogging discover modern brand of government to enhance the level of public services for electronic government, and dug a new public sphere, for our government agencies to establish a modern image of the government, to enhance administrative efficiency and conduct its channel edge and propagation characteristicseffective crisis management provides a new idea. But after all, microblogging in politics is not yet ripe for microblogging in politics are many and complex, microblogging environment prone to "the pseudo public opinion", microblogging main "skills deficit" problem challenges they are confronted with the innovation of social management. Microblogging asked politicians to obtain rapid development, it must be institutionalized building the two microblogging users manage, through self-discipline and his law as well as to strengthen the culture of the quality of the integrated network of leading cadres.