The Research On The Effect Of Government Micro-blog On The Credibility Of The Government

Since the reform and opening up, further deepen political reform, continuous promotion of social transformation, and constant strengthen of democratic and legal construction has improved the living standards as well as the democratic and legal awareness of the people. At the same time, remaining issues during the process of transition and deepen bring some of the interest and value conflicts to the community which cannot be ignored. At current stage, some lagging governing philosophy and governance deviated from the direction of the mass line, and to some extent, it will weaken the governmental ability to govern, undermine the authority of the government, and lead to the decline of government’s credibility, which means government will fall into a crisis of confidence.During the Internet era, information spread speed and efficiency of Internet media has far beyond the traditional media. Especially with the rapid rise of micro-blog, relevant government news sources and government information release pattern has undergone enormous changes. Government Micro-blog and Officials Micro-blog, which as a new tool in politics, have bring about a direct impact on public opinion, and promote political reform and the process of social scientific management.After a long-term exploration and development, the function of Government Micro-blog has already extended to more wide range of areas, It has many advantages including fast, friendly and can communicate directly to the civilians make it become a network way of practicing the mass line. Through the rational use and regulate the Government Micro-blog and Officials Micro-blog, government can follow the interest of public opinion from livelihood promptly, quick response to questions and doubts, and publish the truth in the shortest time and widely disseminated. In order to reduce the cost of social management, solve the people’s problems and take a good mass line, so as to shaping the image of the government to enhance the credibility of the government.