A Study On The Government’s Guidance Of Public Opinion In The New Media

Under the new media environment, the disadvantages of public opinion transmission appeared continuously, the government department dealing with poor caused negative influence, by the government authority and credibility damage phenomenon emerge in endlessly. Therefore, how to occupy public opinion propaganda main position in the information age, strengthen the government public opinion guiding force, improve the government credibility, build the government public opinion guide mode to adapt to the new media environment, has become the government must face the challenge.Selection based on the background of the new media environment, multiple triggered by the new media events of public opinion in recent years as the research object, on consulting a large amount of public opinion analysis data and combined with my daily work, in-depth analysis of thinking. Clarify new media opportunities and challenges in the public opinion guide of government, the government public opinion guide work and causes of the problems in the analysis of domestic and foreign government public opinion guide to the new media environment under the effective practices, etc., finally it is concluded that to perfect the new media age the government in the aspect of public opinion guide four main countermeasures: improve themselves, strengthening public opinion propaganda platform to collect, perfecting the information disclosure system, perfecting the legislation of network. Hopes to government departments in the era of new media form system, scientific and reasonable public opinion guide mechanism.