A Study On Marketing Strategy Of F Vocational&Technical College

In the1980s, with the reform and opening-up to the outside world and thedevelopment of socialist market economy, our country has a larger and larger demandon applied-technique-oriented personnel. While the task of training such talents fellon the vocational colleges of higher education. Our government held several meetingsand issued some documents in order to ensure sustainable development of highervocational education. In1999, the document of the decision of the Party CentralCommittee and the State Council on deepening educational reform and promotingquality-oriented education proposed that our country should devote major efforts onvocational colleges of higher education which specialize in training of well-qualifiedapplied-technique-oriented personnel that is badly needed at the front line ofproduction, construction, management and service and in the countryside. Therefore,F Vocational&Technical College has grown rapidly and has yielded heartening fruitsdue to the stimulation of market demands and national policies. However, because ofthe short history of F Vocational&Technical College and immature development ofthe whole higher vocational education, which has little experience to learn from, it isinevitable to have some problems during its development.At the same time, with the gradual improvement and development of the marketeconomy, F Vocational&Technical College finds it hard to survive due to theexpansion of university students and the reduction of vocational school students. As aresult, F Vocational&Technical College has much difficulty in enrolling enoughstudents. Students appear drained. And the graduates have much employment pressure.So it is very necessary for F Vocational&Technical College to introduce marketingideas to the management. But the marketing activities of F Vocational&TechnicalCollege are different from those of companies. Its core idea is to focus on the needs ofeducation consumers.This thesis aims to study the marketing strategy of F Vocational&Technical College on the basis of using the experience of the marketing concept, taking themarketing concept as the guideline and centering on meeting the market demand. Bydetailed analysis of the present marketing situation, the marketing environment andthe internal conditions of F Vocational&Technical College and adopting SWOTanalysis, make clear the marketing objectives and marketing orientation. And thenstudy all kinds of marketing strategies of F Vocational&Technical College. Finallybring forward some measures to ensure the implementation of the marketing strategyof F Vocational&Technical College.The aim of this thesis is to find the real reason of the problems and then proposeappropriately some marketing strategies to solve the problems by studying themarketing strategies of vocational schools of higher education and combining theanalysis of the present situation and the problems in marketing management of FVocational&Technical College. And then F Vocational&Technical College can gaina competitive advantage, improve the efficiency in the college management andfinally achieve sustainable development goals.