Research On The Strategic Transformation Of Yunnan Education Center For International Exchange

With the deepening of the state of institution reform, education of Yunnan international exchange center for Yunnan province education department directly affiliated institutions, facing the fierce competition in the market challenge and transformation of pressure; in this paper, with the transformation of education of Yunnan international exchange center development strategy as the research object, focus on policy adjustment, the center facing how to actively seek market opportunity, overcome their own weaknesses, actively to carry on the strategic transformation, to guide the healthy development of enterprises.This article through to the Yunnan education international exchange center environmental scanning and opportunities analysis, using PEST, Porter’s Five Forces Model analysis and SWOT situation analysis, on the center of the external environment and internal conditions are analyzed, Its purpose is to clear the center of the advantages, disadvantages, opportunities and threats, provides the reality basis for the strategic transformation; On this basis, the research is mainly focused on the strategic transformation of the center, including content transformation process and transformation way transformation direction, finally put forward the corresponding countermeasure research that should be in traditional project (including Yunnan Provincial Service Center for Overseas Studies, Foreign Academic Degree Certificate Authority Institution and Yunnan Education Association for International Exchange this three projects), on the basis of market share, to vigorously develop the development strategy of the foreign language training project is the transformation of Yunnan education international exchange center may adopt strategy, determine the development strategy transformation positioning ideas, so as to make its development strategy.Research results show that:with the deepening of the trend of internationalization of education and development of institution reform and transformation of the continuous in-depth, Yunnan education international exchange center should adapt to changing times and social demand, changing the concept of the development of the era of planned economy, through multi-channel propaganda, the use of multi-media teaching, walks road of the brand to foreign language training for realizing the objective of the strategic transformation to do bigger and stronger robust long-term development and progress.The value of this thesis is to understand and grasp of Yunnan education environment and conditions of the international exchange center, the paper mainly discusses the institution reform of Yunnan education under the international exchange center of encountered difficulties and challenges, in order to better to formulate effective development strategies, better participation in comprehensive competition under the market, to solve the practical problems encountered in its practical operation and development has a certain practical significance; the same face to the transformation of institution reform of institution how to successfully transition to other organs are also has considerable reference.