Research On Higher Vocational Portal Construction Background Students Under The Crisis

How to play to the role of the vocational college campus portal, so as to attract attention, to obtain audience’s affection, service for vocational college recruit students propaganda, is each to portal website construction in higher vocational colleges have to strive to achieve the goal. At present, under the situation of competition for higher vocational college students is very fierce, using the portal to show their, highlights the characteristics of higher vocational education, to build is an urgent task facing all higher vocational colleges.This article from the perspective of network communication for higher vocational campus portal is studied, based on propagation characteristics of the site, communication, network, brand management, CIS system of knowledge reasoning for a variety of disciplines such as system, this paper aims to show that higher vocational colleges should not only understand the emergence of portals and construction and positioning for the network information age another office system, higher vocational colleges school website with industry attributes, is part of the higher education, should pay attention to the construction. Reason based on the recruitment of students propaganda network service function as the breakthrough point, on the portal, the huge engineering in higher vocational colleges, higher vocational network such as web page visual image, and other issues were discussed, the research of image.Based on guangxi vocational and technical college as an example, this paper combining with several domestic colleges and universities of higher vocational "backbone" portal website as a case study, higher vocational colleges from the concept and functions of the portal to the web site of the framework, content analysis, put forward to recruit students propaganda as the goal of higher vocational college portal network construction feasibility and implementation method. Hope for higher vocational colleges has certain reference function for the construction of portal, better service for higher vocational education, the promotion of higher vocational education.