Marketing Strategy Of YZT Platform

With the progress of science and technology, education informationization wasrapidly developed in recent years. In the implementation of the educationinformationization, the Ministry of Education has strengthened the needs to explore anew mechanism, namely "the enterprise competition entry, school choice". This comesout a common topic for each giant business enterprise of information-based education:In front of this new demand, how to make the school to realize the importance of"information technology and teaching" depth fusion? How to make the enterprise toprovide information technology products for schools, teachers, parents, and students’identity? How to make the enterprise users achieve the desired product? How to makethe user pay for information products last?QT is a company specialized in the education of information service, the businesshas been in accordance with the original dragging a large telecom service providers inChina and85%of the company’s main income comes from the same customer, agent forone system of education informatization. QT has been seeking its own businessdevelopment, has developed from early2012oral education in elementary school phasevia "YZT" oral homework platform (hereinafter referred to as "via" wise "platform"), asa retail product, new QT lack enough powerful experience for product packaging,communication, sales and service, more because of the use of the platform users andbuyers is not unified, namely user for primary school teachers and students, and thebuyer for parents, the Internet market has no successful cases for your reference. QTcompany in urgent need of this platform to form effective marketing plan.Via this article from the "YZT" platform product, using SWTO analysis methodand combining with the present situation of the enterprise itself, and to investigate alarge number of customers, will investigate the various factors according to theinfluence degree and importance, put forward the platform’s strengths, weaknesses,opportunities and threats, and constructed the SWOT matrix via "YZT" platform.Market of via "YZT" platform for effective market segmentation and target market,formulate the corresponding marketing methods and their implementation. Again through the practice during the process of marketing and customer research evidence ofthe data step, adjust marketing gimmick, achieved via "YZT" circle of platform to usethe free version users turn to charge business model. From via "YZT" products andcustomer needs analysis, concludes that effective product strategy and communicationchannels, and constantly enhance the value of users, increase the products of all kinds ofcontact with the parents of the payee, eventually form via "YZT" platform of4p(product (product) price (price) channels (place), promotion (promotion).Via by "YZT" platform of the4p’s summary, the original only for provide agentservice for operators of QT corporation is a kind of brand-new marketing pattern, on theQT company operating independent product provides a certain reference value.