Development And Countermeasures Of Wuling Mountain Area Rural Culture Era Of New Media

Wuling Mountain Area as one of the key protection object state protection ofminority culture, cultural theme is extensive, rich in content, diverse forms. Rural folkculture is the important connotation of rural harmonious cultural development inethnic minority areas, as a country, nationality, regional rural traditional culture, is thefoundation of building a harmonious culture in ethnic minority areas in the newperiod.The new media era, with the development of modern communication technology,the mass media has injected new modern elements for the rural culture, promote thereconstruction of rural culture; at the same time, in the social transition and thetransition process from the "fault" and "imbalances", country Mei Jiewen destroyedthe biodiversity of Wuling mountain area rural culture, lead to the culturalconvergence. Rural cultural evolution is the product of the times, the mass media mustshoulder the responsibility of reconstruction of rural culture, and constantly improvethe rural media culture, arouse people’s sense of national identity, the identityconsciousness in rural, rural spiritual country national culture, so as to promote theWuling mountain area development of minorities’ cultural prosperity.Evolution and reconstruction of mass media on Wuling mountain area ruralculture exerts influence on the ecological environment and the media culture, mediaculture ecological environment is directly related to the cultural background, socialstructure, ideology and national psychological problems of rural social developmentin Wuling Mountain area. And, the influence and the association will also promoterural society in minority nationality areas, rural culture, rural communication theorydevelopment and empirical study.In this paper, based on the "mass media in Wuling mountain national cultureecology effect of" field investigation, mainly through the study of the evolution andcurrent situation of the development of media culture in Wuling mountain area ruralculture, judge the trend of new media era of Wuling Mountain Area Rural EthnicCultural Evolution and development of the mass media, mass media and rural culturalevolution rules, and how to use the mass media to promote the inheritance anddevelopment of Wuling mountain area of minority culture and puts forwardcountermeasures.