Political And Ideological And Educational Microblogging

Sina become the first micro logging Site Company which has launched “Sina microblogging” private beta version in August2009, blog idea has been introduced to “Sina microblogging. As a new kind of network media, micro logging has become the focus of concern andresearch in society various filed, its scope involves variety of fields such as political, educationand business. Huge micro logging usage group has formed a kind of micro blogging culture,college student account for a large proportion, blog culture gradually became the campussubculture. You can see each one publish blog in publish places. Micro blogging has alreadybecome a kind of indispensable life style of young people. Micro blogging as a kind of self media,superior to other medium which with character of everyone is reporter, edit and news publisher;strong timelines; strong personal color ect, it brings opportunities to ideological and politicaleducation. However in addition to have the function of publish and obtain information, provide aplatform for people, tiny energy expand rapidly in a short time, microblogging also bring a seriesof negative problems, word count limit, low threshold and bad information ect characters causecollege students to present the following undesirable phenomena: emergence of micro bloggers,formation of new life style and fashionable of entertainment ect. These characters bringideological and political education opportunities also pose challenge. How to effectively applyblog in college network ideological and political education is a question worth considering foreach college ideological and political education workers.This article first elaborates the concept and characteristic of microblogging, on the basis ofwhich analyzes psychology of college students use microblogging, then combiningmicroblogging propagating characteristic with psychology of college students use microblogging,in order to analyze the positive impact of microblogging to ideological and political education,and analyze the negative impact of microblogging to ideological and political education fromideological and political education content, ideological and political education workers andcollege students these three aspects, then analyze reason that negative impact of microblogging toideological and political education, finally discuss using microblogging to carry out ideologicaland political education pathway from society，college，ideological and political education workersand college student, in order to strength the effectiveness and pertinence of ideological andpolitical education, promote the college network ideological and political education development.