Research Of The Influence That Microblogging Opinion Leaders Bring To Ldeological And Political Education For College Students

General Secretary Xi Jinping mentioned in his report to the Nineteenth National Congress,We should strengthen the construction of Internet content,establish a comprehensive network governance system,and create a clean network space.Microblogging opinion leaders are active members who provide information and influence for others on the microblog platform.They generally have the characteristics of strong diversity,high audience cohesion,and difficult to distinguish the true from the false,which are deeply loved by the user groups of college students.In the process of disseminating information,microblogging opinion leaders are very easy to exert influence on college students,which has mixed advantages and disadvantages,and will bring difficulties to the ideological and political education of college students to a certain extent.Therefore,research on the influence of microblogging opinion leaders on College Students’ Ideological and political education can bring many inspirations for ideological and political education workers,help college students to seek benefits and avoid disadvantages,and make ideological and political education work more targeted and effective.Therefore,research on the impact of this group has certain practical significance and necessity.Based on the combination of practical cases and comparative analysis,this paper uses literature research,comparative analysis,case analysis,interdisciplinary analysis and other methods to systematically elaborate with microblogging opinion leaders as the main lead.In the first part of this paper,the introduction clarifies the purpose and significance of this topic,combs the related research status of opinion leaders at home and abroad,and constructs the research framework of this paper on the basis of combing the existing research results.In the second part,the author expounds the connotation,types and characteristics of the opinion leaders of microblog,grasps the outline of the opinion leaders of microblog as a whole from their types and characteristics,and then analyzes the relationship between the opinion leaders of microblog and ideological and political education from the perspective ofcommunication,it is analyzed that there are three relations between them: the subject and object of communication,the similarity of communication content and the effectiveness of communication results.In the third part,through the analysis of the specific performance of the influence on the implementation of microblogging opinion leaders in combination with many hot events of microblog,the essence behind these phenomena is deeply explored,dialectical analysis shows that microblogging opinion leaders have a positive impact on helping college students to broaden their horizons,answer questions and solve doubts,regulate Internet public opinion,and guide college students to pay attention to social development,it also has some negative effects,such as driving college students to follow the trend blindly,impacting college students’ values,impacting traditional ideological and political education,causing the infiltration of Western values and culture,etc.It also thinks about how to apply ideological and political education to the network,guiding college students to pursue advantages and avoid disadvantages,and cultivating correct ideological and political education concepts.The fourth part,in order to eliminate the negative influence brought by the opinion leaders of microblog,to carry forward the socialist core values,do a good job in information control,help college students to establish the correct three views,strengthen the team building in the new era,improve the regulatory system of laws and law enforcement efficiency and other measures,to pursue the advantages and avoid the disadvantages,to explore new ways of Ideological and political education and make ideological and political education work.The administration of education is more targeted and effective,and creates a good ideological and political education environment.