Enhance The Soft Power Of Diplomacy Sports Perspective

As China’s General Secretary Xi Jinping attended the opening ceremony of2014RussiaSochi Winter Olympics.This is the first time that china’s supreme leader attended the Olympicsopening ceremony which is not host by. It prove that not only the close relationship betweenChina and Russia, but also reflects that sports diplomacy can enhance the friendly relationshipbetween nations. Through the sports diplomacy it can be shown that in international communitywhich the level of development of the country’s soft power. Through this action of Xi Jinping.itis not only that enhance the relationship between China and Russia to the peak, it also to showthat great soft power of the nation standing in the east by the sports diplomacy to theinternational community. soft power is one of the new raising method to measure the developdegree of nation’s Humanities and Social Sciences and economic by international community. Itis important parts of nation’s human development index. With "peace and development" for theworld theme has been smoothly through the years. China has also been the35th anniversary ofopening up and reform and through the Hi-speed development, it reached in a new historicalstage. In the new era Domestic and International Circumstance had change rapidly. it appearsmore and more complex. The global economic development has change by integration togradually evolve into a variety of economic subject to maintain their own interests under thepremise of forming regional trade organization. So the competition between countries, such asrelative to the military significance, tend to be more humanistic quality, social environment, andthe competition of sports etc as soft power. Sport is the symbol of a country development degree,represents powerful、rich. Sports diplomacy is positive for improve nation’s soft power. Throughsports diplomacy and various forms of sports exchange, is not only can improve the national softpower but also show the national civilization to the international community. The famous"ping-pong diplomacy" had ended up that freeze stage between China and US several decades.We call that “With ball move the ball”. It is classic case of sports diplomatic of our country inhistory. This not only shows that the country standing in the east to get rid of the obstacles ofhistory, through sports diplomacy to resolve differences, reconstruction of the determination offriendship, also reflected the sports diplomacy can improve the national soft power and influence directly. With the2008Beijing Olympic Games,2010Guangzhou Asian games,2012HaiyangAsian beach games,2013Tianjin East Asian games and other international sports games hadbeen successfully hold. Sports diplomacy has become the important factor of promotingeconomic and social development. Represented by sports international exchange, from sportgames to single sport event, from sports culture to sports human resources, from sports venues tosports industry, every area has shown “Chinese symbol", to promote of China’s soft power.China’s leaders always notice the importance of develop sports. From “In sports, improve thepeople’s physical fitness “to "the people’s physical health in one of the most importantconnotation of build a well-off society” Although these statements of age and background aredifferent, but all convey the same kind of will. Sport have become an important part of nation’ssoft power, sports diplomacy has become an important means to promote China’s soft power.This thesis through the concept of soft power and specific sports diplomacy event to prove thepositive of sports diplomacy in enhance national soft power; find out the current sportsdiplomacy work problems and challenges, to find out how to improve sports diplomacy work canserve the national soft power well.