And Countermeasures Dalian Municipal Golf Clubs SWOT Analysis

Golf originated in Scotland, more than300years of history. As the global economy continues to develop, golf has gradually developed into a worldwide popular recreational sport. In China, the development of golf in30years of history, is still in its infancy, but with the continuous improvement of people’s living standards, increased leisure time, as well as enhanced awareness of consumer awareness and participation in sports, participation in golf The movement number is increasing year by year. Dalian City is one of the earliest cities to carry out golf, National Sports Commission in1985issued the first notice of the development of golf in Dalian and other. In a subsequent development, Dalian Golf Club With the continuous development of the Dalian Economic and phasing grow. The development of golf in Dalian, not only to enrich people’s spiritual life has a positive effect, at the same time can play a positive role in promoting regional economic development, improve the regional investment environment. Therefore, I hope that the use of SWOT theoretical analysis on the status quo of Dalian Golf Club, to be able to understand the Dalian Golf Club development process exist advantages, weaknesses, opportunities and threats to better development of Dalian Golf Club scientific, reasonable suggestions and strategies.Dalian Golf SWOT analysis as a means, through the use of literature, expert interviews, questionnaires, mathematical statistics method exists for golf development status in Dalian factors such as the strengths, weaknesses, opportunities and threats analysis, the following conclusions:1. Advantage of the Dalian Golf Club natural environment and location advantages and economic advantages, better golf venues and facilities, golf clubs influence at home and abroad is growing;2. The Dalian Golf Club disadvantage main higher level of consumption and shorter development time, needs to be further improved, the shortage of professionals;3. Opportunities in the development process of Dalian Golf Club With the rapid economic development, people’s awareness of leisure increased gradually increased year by year in the number of women and young consumers;4. Government restrictions on the development of the golf industry’s main threat in the development process of Dalian Golf Club, outbound tours, especially is a threat to the development of Japan and South Korea to swim fast.Study using SWOT theory a more detailed analysis of the development status of the Dalian Municipal Golf Club, and on this basis, the further development of the Dalian Golf Club rationalization strategy:1. Advantage Government policy support for the development of the golf club, golf club should take full advantage of the location in Dalian, travel advantage to attract more domestic and foreign tourists. Circumvent the disadvantages, the first golf club should make every effort to reduce costs, reduce the level of consumption; Secondly, universities and golf club should do the specialized training of personnel working; Finally, the golf club should further improve their own business philosophy. Grasp the opportunity, Golf Club family membership system and for different consumer means of different human services projects, attract more different levels, gender, age enthusiasts.4to avoid the threat of Dalian City Golf Club should be based on the original, deepen the reform of the organization, to improve the construction of the stadium facilities, enhance the culture of the organization, building Dalian Golf Club.