The Study On The Comparative Advantages Of Higher Education Services Of Jiangsu Province Under Globalization

Higher education service in developed countries have attracted more and moreChinese students to study abroad since the liberation of Chinese education market,which however has resulted in the severe trade deficits in higher education servicetrade for a long time. How to improve the situation of Chinese higher educationservice trade in the global market has become a hot issue.In the first chapter, the context and literature review of education service tradeare introduced. Secondly, this paper reviews the definition and theory of educationservice trade, and the availability of applying comparative theory in the educationservice trade is discussed as well as the determinant factors of the comparativeadvantages. After analyzing the present education service trade of Jiangsu province inthe third chapter, the comparative advantages are summed up in four aspects: thesupply aspect, market demand, government policies and the core competence ofuniversities. However, when RCA index of education service trade of Jiangsuprovince is calculated, it indicates that it has disadvantage over other developedcountries. So in the fifth chapter, Australian education service trade is introduced toset an example for Jiangsu province. In the ending chapter, conclusions andsuggestions are made, hoping to improve the education service trade in Jiangsuprovince.During the study it finds out that determinant factors should include factorendowment, consumer preferences, government policies and the core competence ofuniversities, because of the imperfect competition structure of the education servicemarket. So the comparative advantages of education service trade should include thesupply aspect, market demand, government policies and the core competence ofuniversities. The comparative advantages on supply include the basic factorendowments such as geography, climate and the economy, and higher factorendowments which contain the quantity of colleges and universities, the students andqualified teachers. Market demand constitutes the factors influencing consumerpreferences such as the educational and economic corporation between regions,professional service and the influence of public opinions. Municipal government alsoplays a positive role in promoting the export of high education services. The corecompetence is very important for the universities to stand above others which aremeasured by the quantity of preponderant subjects of universities and colleges. Toconclude this article, suggestions concerning how to perfect the existing system of higher education and also improve the development of new modes of higher educationservice trade are given to improve higher edu cation service of Jiangsu province.