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Research On Develogment Strategy Of A Private Higher Vocational College In Guangdong

Posted on:2015-01-16Degree:MasterType:Thesis
Country:ChinaCandidate:Y F TongFull Text:PDF
GTID:2267330428497331Subject:The MBA
Abstract/Summary:PDF Full Text Request
Under the circumstances that state-run full-time colleges couldn’t meet social needs,Private higher vocational colleges are an effective remedy for higher education at the background of china’s public ownership system. However, with the passage of time, the development of private higher vocational colleges encounter unprecedented challenges and difficulties. Therefore, every higher vocational college has to consider how to overcome the difficulties and develop sustainably.First, based on the investigation and analysis towards higher vocational colleges, the thesis points out some problems existing in their development and the current predicaments and difficulties. The transformation from elite education to mass education in China’s higher vocational colleges brings opportunities to their further development; while enrollment expansion and the decrease of students threathen their survival. How to form the situation of sustainable development in such a grim situation, Private higher vocational colleges must thinking of problem,and must formulate feasible development plan, or is likely to be eliminated by the society.Then, taking a private vocational colleges in Guangdong as an example, The school is in Guangdong Province development situation is relatively good in a private university, is a representative,based on introducing the school basic situation and analysing the types of strategy development, discuss the gist of the school to formulate development strategies and programs.Based on the analysis of its internal and external situation analysis,In combination with the regional economy, the school walk in the forefront of similar institutions, combined with the local economy, founded specialty and course in universities; regional competition, does not have the intense competition environment. The writer discusses the college’s advantages and disadvantages, and then indicates its long-term development strategy and its Strategic objectives. On the current development situation, the formulation of the strategy of sustainable development the overall direction is correct.The thesis at last introduce strategic target implementation plan of the school, and the thesis emphasizes the discussion on how to improve the colleges’core competing ability and some mo(?)ures to guarantee the strategy implementation, which mainly include the formation of long-term development planning, the determining of their goal identities and build up their own characteristic,the full play to their internal policy flexibility, the sound talent management mechanism, the implementation of diversification strategy, the strenghthening of marketing promotion and the improvement of management system. In making a good planning for sustainable development, in strict accordance with the school development planning implementation, and achieved certain results.On the whole, currently this higher vocational college has good prospects for development, and also has an effective and feasible long-term strategy.
Keywords/Search Tags:Private higher vocational colleges, Sustainable development, Developmentstrategy, Measure
PDF Full Text Request
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