Demand Oriented Services For Urban Home-based Endowment

Since the20th century, the rapid growth of the population in various countries around the world are still the world’s population has more than7billion people. By now, more than60countries have into an aging society around the world including China. Since the reform and opening up30years, influenced by the family planning policy, familial miniaturization and kernelization leads to the generation of "421" family structure. Along with familial miniaturization and kernelization, the function of the family also change subsequently, one of the very prominent performance is the function of family endowment gradually weakened, and people increasingly urgent demand for social endowment. In this case, people increasingly urgent demand for social endowment and community endowment are asked as a new way of pension.In this background, the government references the advanced experience of "neighbors" in Suzhou City, use of advanced technology, by civil affairs bureau of Chengguan District established the virtual nursing home. The virtual nursing home integrate social resources, for the immediate needs of elderly, buy home endowment service by the government, provide home endowment services involved in all aspects of daily life to the elderly in its jurisdictions. At first, this article reviewed the theory of the elderly community care. Then, after the interview for the elderly who join the virtual nursing home, community worker and service personnel, this article also analyzed the old people all aspects of demand for pension from the perspective of demand, summarized the "virtual nursing home" mode of the positive role in meet the demand of the elderly, and aiming at existing problems, starting from the perfect home endowment service system, puts forward the way of social workers in family endowment service system and the method.