The Study Of Integrating And Developing Tourism Resources In Bosten Lake

With the rapid economic and social development, tourism has become thelargest, strongest industries in the global economy. The tourism has gradually revealedit is role in the development of regional economy, environment and culture. Bostenlake is the largest inland freshwater lake in China, with rich biological resources, andhigh economic, ecological value. It is a valuable life gene library. The bosten lake as anational4A level scenic spot, it obtained rapid, sustained development in Bazhoutourism industry and has become the most dynamic and potential new economicgrowth point. However, the development of tourism is still in the initial stage and notmature, the advantages of tourism resources have not been fully played, the resourcedevelopment and resource management still have weak links and constraints.Therefore, the research of lake tourism resources integration and development haspractical significance on the rapid and healthydevelopment of tourism and promotingthe tourist attraction popularity and market competitiveness.Bosten Lake is very richin tourism resources, integrated development is essential for the development of localeconomy. Through exploring the regional tourism resource of Bosten Lake, the lakewatershed related material and non-material cultural heritagecan be morecomprehensively protected.How to integrate tourism resources and developmarketable tourism products is the key to win the fierce competition in the touristmarket.At first, this paper gives a brief research background and summarizes thedomestic and International Lakes Tourism Theory based on a field study and literaturereview by using a empirical and normative based research. The Bosten Lake tourismresources development condition, development present situation and the existingproblems were analyzed by using a method of combining. The Bosten Lake tourismresources evaluation pointed out that the integration and development of tourism resources of Bosten Lake has broad prospects. But problems as regional ecologicalenvironment quality dropping and weak awareness of integrated development, localinterest obstacle and administrative constraints still exists. Based On the analysis, thispaper puts forward a concept of lake tourism resources integration and developmentand the reform of the management system, the government takes the lead, theintegration of resources to construct a three-dimensional, all-round, multi-levelmarketing display system; through elongating tourism consumption chain, increasethe tourism income to promote the social and economic development. At the sametime also for the economical developed area tourism resources integration anddevelopment of reference.