Research Of The Factors Influencing College Students’ Entrepreneurial Behavior

In recent years, a large university graduates size and rapid growth rate, and severedomestic and international environment for employment, the employment of collegegraduates have become increasingly prominent, and this will directly affect China’s socialstability and even the building of a harmonious society. In order to ease the employmentpressure, a fundamental solution to the problem of employment of university students, theCPC Central Committee, local governments and colleges and universities to encouragecollege students to entrepreneurs and entrepreneurship to create jobs, and made a lot ofpolicies or measures to encourage and promote the college students venture, trying to form agood entrepreneurial atmosphere, optimizing the entrepreneurial environment. How to use thepower of policies or measures to ignite the entrepreneurial passion of College Students,college students venture how to promote and stimulate employment has been more and morethe great importance of all sectors of society.Statistics show that the Students start relatively active venture success rate among theprovinces, regions and municipalities of Zhejiang Province, college students venture successrate in only4%in2011, while the country is only about2.4%, much lower than abroadaverage level of10%,20%smaller than in developed countries. Lower proportion of collegestudents venture lower success rate shows the road of entrepreneurship among universitystudents go is not easy, entrepreneurship preferential policies or measures are not doingenough, and Students entrepreneurial behavior by various factors. Therefore, Research of thefactors affecting entrepreneurial behavior of college students, the subjective and objectivefactors that contribute to better understanding of entrepreneurial behavior of college students,to resolve the disadvantage of restricting the entrepreneurship of college students, rational useof college students as a favorable factor, thus promoting the sound development of the collegestudents venture mitigation of the severe graduate employment.Collecting and collating the documents on the basis of on current research status at homeand abroad, as well as current college students venture Overview; based on the analysis of theconcept of entrepreneurship, entrepreneurship and behavioral characteristics of collegestudents were analyzed, consolidated the previous theoretical models, build the universitystudents’ entrepreneurial behavior impact Factor System. Questionnaire using Excel and other statistical methods, questionnaire survey conducted by the Guangzhou region to drawimportant factors: entrepreneurial motivation, entrepreneurial experience, entrepreneurship,venture capital, entrepreneurial atmosphere and entrepreneurship policies; the factorsaffecting system analysis and demonstration; further amended and supplemented throughinterviews and analysis of typical cases, the factors affecting the proposed system; on thisbasis, summarized the proposed effective entrepreneurial behavior model system for thecurrent students. Finally, all the key factors for the impact factor system, give advice andstrategies from individuals, universities and government to promote the rate of collegestudents venture or improve venture success rate of college students.Improve the overall quality of the students themselves, to improve entrepreneurshipeducation in colleges and universities, and improve policies and measures, and more collegestudents with no start-up ideas business ideas for college students who have entrepreneurialideas successfully into the road of entrepreneurship, this is not only the field ofentrepreneurship research of college students, but also a useful complement to the currenteconomic growth and social development will also have great significance.