Research On Relationship Between College Student Entrepreneurs’ Entrepreneurial Alertness And Entrepreneurial Opportunity

During the construction of innovation-oriented country, the “entrepreneurial economy”,which has gradually developed into a strong driving of economy development, increasinglybecomes one important part of current economy. In this entrepreneurship tide, collegestudents’ entrepreneurship rose up and grown up into an important pillar of entrepreneurialeconomy. And college student entrepreneurs, therefore, became an outstanding group. Theirexperience, age structure, professional competence and knowledge stock has become one ofthe focus of entrepreneurial management study.During the process of starting a new firm, the recognizing ability of potentialopportunity of college students directly decided whether the entrepreneurial activity couldbe carried out smoothly. As one the most active city for college students’ entrepreneurshipin our country, Hangzhou city has made great efforts to support these activities. In thispaper, after the investigation of some high-tech business incubators in Hangzhou, we foundthat on the same entrepreneurship background, college student entrepreneurs owneddifferent opportunity recognition abilities, and the recognition results. Although theprevious research on entrepreneurial opportunity recognition found that some factors, likesocial network, prior knowledge and quality of entrepreneur influenced the opportunityrecognition. However, these findings are based on macro perspective and just studiedcertain factor’s impact on opportunity recognition, failed to explore certain factor in detail.This paper is mainly based on the theory of entrepreneurial alertness andentrepreneurial opportunity. Combined the related literatures and the feature of collegestudents entrepreneur, we defined the concept and variable border of college studentsentrepreneurship, the unique of entrepreneurs, the feature of entrepreneurial alertness andthe entrepreneurial opportunity recognition. Meanwhile, we make the creative thinking as amediating variable, through building a relational model to study the relationship betweenentrepreneurial alertness and entrepreneurial opportunity recognition. On this basis, weproposed hypothesis and verified them through literature research and empirical analysis.Through literature study and statistics analysis, it gets main conclusions as below:(1)Entrepreneurial alertness could be defined as three dimensions: perception alertness,memory alertness and action alertness. Entrepreneurial opportunity recognition is definedas feasibility recognition and profitability recognition. This definition expands generalbusiness theory to entrepreneur fields and achieved greatly applications. (2Through the regression analysis of entrepreneurial opportunity recognition toentrepreneurial alertness, we found that the former has significantly impact on the latter.Based on the importance in descending order, entrepreneurial alertness’s dimensions impacton entrepreneurial opportunity recognition are perception alertness, action alertness andmemory alertness.(3)The regression analysis of creative thinking on entrepreneurial alertness, we foundthat creative thinking has positive impact on the latter. And perception alertness has greatereffect than the action alertness, memory alertness has the minimum effect among the three.(4)When it comes to analyze the mediating effect of creative thinking, we found thatthe creative thinking of college students has certain mediating effect between thedimensions of entrepreneurial alertness and opportunity recognition.This study has important referring significance for the college studentsentrepreneurship to receive, screening, rationalizing information, as well as foster thecreative thinking of them, and could offer value reference for the entrepreneurial educationof college students. At the end of this paper, we made a summary of the analysis, andproposed further study directions.