Research On The Development Strategy Of Tangshan Caofeidian Shiye Port Company LTD

In recent years, the development and construction of Caofeidian has made remarkableachievements, especially in port construction, which is impressive, meanwhile, the rapidgrowth of port capacity and the emerging port enterprises also add tremendous power tostimulate regional economic development. As the most representative harbor enterprise,Tangshan Caofeidian Shiye Port Co., Ltd has become the name card of Caofeidian Harbor,so how to maintain the competitive advantage of enterprises in the increasingly fiercemarket competition and accomplish the development goals are in urgent need to addressthe problems in the enterprize development.In this passage, the writer gives us a brief description of the key role harbors play inthe economic development, introduces the basic condition of the Caofeidian industrialzone construction and analyses the risk Tangshan Caofeidian Shiye Port Co., Ltd faces asa harbor enterprise.Secondly, through analyzing the internal and the external environment of TangshanCaofeidian Shiye Port Co., Ltd, the author shows us the opportunities and the challengesin the development of harbor enterprises in Caofeidian zone. Meanwhile, he also gives usa full version of advantages, disadvantage, opportunities and challenges in thedevelopment process, in the SWOT analysis method.Finally, considering the development goals of Tangshan Caofeidian Shiye Port Co.,Ltd, the author mentions the development strategies which meet the need of the enterpriseand points out the safeguards for the implementation of the corresponding strategiesThe outcome of the research, which links theories to practice, is not only based on theactual situation of Caofeidian harbor enterprise development, but also provides thetheoretical guidance and a bright future for Tangshan Caofeidian Shiye Port Co., Ltd in hissustainable, steady and healthy development.